We provide a service for the most universal desire: the desire to be a better person.

To fulfill this desire, you can use the state-of-the-art personal development system designed by Benjamin Franklin. Eventually, with persistence and dedication, you can develop and maintain balance in your life and attain your aspirations and achieve your goals.

In his twenties, Benjamin Franklin identified the thirteen virtues in life by which he chose to live. He designed a pragmatic method to assist him in practicing them and making them “habits of the heart", all throughout his long life. Franklin believed that by living this virtue-filled program for self-improvement he would be able to reach his goals and to achieve health, wealth, wisdom and good reputation. He featured a specific virtue each week and designed a method of rigorous self-control, registering every fault committed against the virtues.

As a result, he had become one of the most prolific people in American history and influential and beloved Founding Fathers of the United States of America, was a leading author and printer, a satirist, a political theorist, a politician, a scientist, and inventor, a civic activist, a statesman and a diplomat. All in one lifetime!

Your Quest

Every society is founded upon its virtues, and every person is defined by the virtues that he puts to practice. You may feel that one friend is loving, generous, and sensitive person, and that your enemy is someone who is hateful, stingy, and rude. In this example you have defined your friend by the virtues that you like in him, and your enemy by his lack of virtues. Your value to yourself, your loved ones, and the world is directly related to your virtues!

A virtue is more than a single person's idea or belief; it is an idea that is shared in common within a culture. Each society has a system of shared beliefs that help that community grow and flourish peacefully. People who have these virtues in themselves set themselves up to thrive in their community and have healthy, happy relationships with their loved ones. People will learn to trust you and you will become a productive individual once you have the tools to reach your full potential.

How do you improve your virtues? The first step is to learn what they are and what they mean. Many cultures and social groups throughout the world have created their own set of virtues, but while many of them share much in common only a few will be suited for you and your goals. Our program will help you find the ideas and values that will specifically improve your life.

We will then guide you on your next step, where you learn about the specifics of each virtue and how they will impact your life. You will learn why they are vital for your personal growth and for living with your community in harmony. You will also develop regimens and receive tips to improve upon them; trust us when we say that your community will reward you when you do!

Once you have the information you need, you can choose a program that fits your goals and aspirations. You can track your progress in personal development using the self-examination system initially developed by Benjamin Franklin and then used by many greats including the famous Russian writer Leo Tolstoy. You will be able to daily evaluate yourself using the online version of Franklin's journal.

Begin you personal quest now! Each and every day you put off improving yourself is a day you lose and a lost opportunity to improve your future. You can't afford to hesitate.

No one can cheat you out of ultimate success but yourself.
- Ralph Waldo Emerson -

The successful always has a number of projects planned, to which he looks forward. Anyone of them could change the course of his life overnight.
- Mark Caine -

Our Program in Brief

  • You will choose the program that best fits you; all programs are free
  • You will discover your weak points, and focus your improvements in those areas
  • You will keep track of your results and keep a journal — a vital step in maintaining your focus!

Great Places to Start

General Rules

Practice virtues daily so that they become ‘habits of the heart’.

Don‘t strive for perfection.

Never give up! Remember: even the greats have off days.

Rely on your intuition.

Avoid extremes. Strive to achieve the golden mean between excess and deficiency of a virtue.

Have fun and enjoy the program with humor and optimism.

The superior man thinks always of virtue; the common man thinks of comfort. Confucius